Company name: iQuanti Inc
Company Website: www.iquanti.com
Position: Analyst
Location: Bangalore
Company Profile:
iQuanti Inc. is one of the fastest growing company in the US. It has been ranked #240 in the Inc. 500|5000 list of fastest growing companies in the U.S. & #2 among fastest growing digital marketing company in New Jersey.
iQuanti Inc. works at the
intersection of data, technology and digital marketing. It is focused on leveraging
digital data to drive better results and differentiates itself through cutting
edge analytics, a robust proprietary tool-set and a strong record of delivering
results. Its services include:
- Web Analytics
and Reporting: It conducts in-depth analysis and modeling of web data.
This includes both, deep analysis of online data and marrying offline data with
online data to generate actionable insights. It also supports organizations
with improved reporting and with dashboards.
- Search
Marketing (SEO/SEM): It has a proprietary platform (ALPS) that, fueled
by underlying search data analysis, has helped its clients significantly
improve rankings. It has helped businesses get as much as a 40 percent lift,
year-on-year, with digital marketing campaigns at the same costs. It is a
Google AdWords Certified Partner Agency.
- Web and Mobile
Development: It manages enterprise web redesign projects using an
integrated approach that includes development, SEO and online reporting. It
assists organizations in creating their mobile strategy and manage development
on iOS and Android platforms.
Founded in 2008, iQuanti
is headquartered in New Jersey, U.S. and operates across America and India
Event Date: 11 jan 2014
Last Date of Apply: 07 jan 2014
Salary Offered: Rs.360000/- Pa
Experience: Fresher’s
Candidate Profile:
- 2013 batch BE/BTech (ALL branches)
- Good academic record and pH score
- Google Analytics/Adwords Certification is an added advantage
(not mandatory)
Job requirements:
- Exposure to SQL/PL-SQL, MS Excel, Statistics will be an added
advantage (not mandatory)
- Strong written & verbal communication skills
- Ability to work in a fast paced environment – should excel with
minimal supervision
- Excellent attention to detail
Job description:
As Analyst, you will
analyze web traffic data using clickstream tools. Using data, you will be
expected to solve business problems, help in execution of campaigns and provide
strategic direction to its clients. Responsibilities include:
- Understand various 3rd
party data providers and tools - Google, Omniture, Moz, Semrush etc.
- Aggregate and analyze
web data along various dimensions using simple techniques
- Understand web
behaviors and implications of those behaviors to its clients. Gain
understanding of marketing/acquisition related knowledge – specifically around
digital marketing concepts
- Build expertise in
organizing data for analysis using Excel, SQL and other tools based on need
- Draw inferences from
data and test hypothesis using statistical techniques
- Perform various
analyses using advanced statistical techniques like segmentation, regression
etc.
- Define and implement
routine reports (weekly / monthly)
- Provide detailed
monthly and quarterly results overviews to clients
- Define and execute
online marketing campaigns - get hands on experience in campaign management
tools like Google Adwords, Microsoft Adcenter etc.
- Participate and support
in delivering results and presentations to clients
- Learn various
frameworks for analysis - from simple frameworks to aggregate data using pivot
tables to summarizing data by segmenting on various criteria
- Stay abreast of current
trends and best practices in marketing analysis and tools/techniques -
Constantly read latest trends in the digital marketing space and challenge the
thinking by developing hypothesis and validating hypothesis using simple
research techniques
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