Company Name: Snapdeal
Website: www.snapdeal.com
Position: Manager/Sr.
Mgr-Marketing Analytics
Qualification: MBA
Experience: Fresher’s
Salary Package: Best in
Industry
Job Location: New Delhi
Company Profile:
Snapdeal.com
is an online marketplace, headquartered in New Delhi, India. The company was
started by Kunal Bahl, a Wharton graduate, and Rohit Bansal, an alumnus of IIT
Delhi in February 2010.
Snapdeal.com
was started in February 2010 as a daily deals platform but expanded in
September 2011 to become an e-commerce company via a marketplace model. With 20
million registered users, Snapdeal is one of the first and largest online
marketplaces in India offering an assortment of 4 million+ products across diverse
categories from over 20,000 sellers, shipping to 4,000 towns and cities in
India.
Candidate Profile:
- Excellent analytical skills.
- Must have excellent relationship building
skills and should be able to drive various teams
- Should be able to take a lot of initiative and
drive the team
- Ability to understand the business and
marketing objectives of various activities
- Prior experience in Analytics or related
domains
Job Description:
-
Effectively
lead a team of analysts and build processes and structures to help achieve
marketing objectives
-
Provide
leadership in defining, mapping and documenting key marketing operational
processes and standards
-
Develop
deep understanding of the customer and build analytics to acquire new customers
and retain old customers in a cost effective manner
-
Monitor
and Optimize the yearly investments that are happening in the Offline as well
as Online marketing domains
-
Assist
various marketing teams to design and conceptualize CRM programs which are best
suited for the consumer and are in the
interest of the brand
-
Bring
in increased relevance in the overall marketing communication by developing
personalization programs which tie all the channels of marketing
-
Drive
Consumer insights and competitive analysis across all Offline marketing
channels, Paid Marketing channels, Social, CRM, SEO & Media solutions’
teams
-
Visits’
optimization at a category and at a channel level
-
Develop
frameworks for promoting usage of Mobile platform and App performance through
various Marketing campaigns and tools
-
Develop
frameworks for providing Business Intelligence and reporting in order to
equip the key decision makers in the
marketing team
-
Drive
automation across various manual processes in order to improve accuracy and
effectiveness of the campaigns
-
Bring
in quantitative tracking mechanisms across all aspects of Marketing including
those which are traditionally not measured or tracked rigorously
-
Owner
of driving key metrics from a consumer stand point – Customer Life time value,
Churn rates, Visit behavior etc.
-
Measuring
scores for Imagery, customer satisfaction and relevance of communication across
all the marketing teams
How to apply:
Interested
and eligible candidate can apply online as soon as possible,Before expire the
link
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